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Visitors Analytics is used to track the visitors visiting the site. Web analytics is used by the site owners to count number of visitors on their site, have a knowledge about them like know their city, Country and other information.
This information can then be used to optimize a page which can then be used to increase relevant visitors to site. For example you can even know the keywords users are using to come to your site . If you have this visitors analytics or web analytics information you will immediately know what your customers are looking for and will try to offer those services on your website which are more relevant to your site visitors .